Narosib brand story- Swiss fashion brand celebrating cultural heritage
It’s a warm summer afternoon in Rasht, the City of Rain. The streets are busy with people who often come here at the local bazaar as a meeting point to chat with friends under the shadows of the mulberry trees. I am trying to catch up with my mother, who is moving hurriedly while holding my three-year-old cousin in her arms. My five-year-old sister is with us too. I can smell the exotic mix of spices filling the air while listening to the shopkeepers bargaining with their customers. There are vendors grilling corn, selling beautiful ceramics and shiny gems. On the
other side of the street, kids are cooling their bare feet in a small water fountain.
Grand market of Rasht
I am mesmerized by the vivid atmosphere and the energy of the place. This picture will stay with me for a long time. The truth is, today we are here on a mission…
My mother has decided to teach me my first business lesson. She has brought me here to sell almost 10kg of cocoons, my cocoons, that I looked after for almost a whole summer in the basement of our house.
The story began a while ago when my father took me and my younger sister to visit a silk-making factory.
Childehood in Iran- 1980s
I was captivated by the whole process from the mulberry leaves to the final fabric. Later that same summer, a relative who owned a silk farm gave me and my sister a couple of tubby mulberry silkworms to domesticate as pets. I kept feeding my pets the best mulberry leaves I could find in the neighborhood and observed in complete awe the transformation of silkworms into moths.
Mulberry silkworms and their cocoons: Where raw silk comes from
My sister and I ended up having a few generations of silkworms and hundreds of cocoons in our basement. Eventually, the situation with the ever-extending silkworm family got out of control. And this is how we ended up here that afternoon.
As it turns out, not all my cocoons are up to the industry standards. Apparently, I’ve been doing organic farming without even knowing, so some of my cocoons were damaged. However, there were enough good ones and the shopkeeper agreed to buy them. This is how I earned my very first income ever.
Starting Narosib in 2018 brought back a lot of these memories. I remembered my mother and grandmother inspecting and arguing with vendors about the quality of the fabrics they were buying. That would later make me one of the fussiest customers as well.
Only years later I learned that Rasht, the city where I grew up, used to be a major silk trade center with numerous textile workshops.
Despite my fascination with silk, fabrics, art and literature I became an industrial engineer and worked for many years in a company which made machines for the construction industry. However, with time living abroad my nostalgia soared and I started remembering my roots and my upbringing. I couldn’t resist the calling anymore and I started Narosib.
The interesting part is that our headquarters are based in another region once world-renowned as a textile capital. Four countries are visible from our offices and yet, our perspective extends far beyond four countries.
The real value and beauty of the NAROSIB scarves lie not as much in the
quality of the exclusive silk we bring from Como, but in their power to tell stories.
Sara- Founder of Narosib
We live in a world where many people travel, visiting other countries at least once a year. Yet so few of us get to experience the authentic culture and traditions of other realms. With globalization everything looks the same on the surface, and people don’t try to explore in depth what lies beyond the fancy yet too-familiar walls of their hotels.
When I started NAROSIB I wanted to emphasize the importance of cultural heritage and to shine a light on local traditions, art, food and crafts.
Naturally I started with where I come from, sharing some of the most beautiful decorative motifs and cultural symbols of my country. I started using some of the techniques popular in decorative arts in the Middle East used in Marbling, Miniature, Pottery/Ceramic Tiles, Illumination, Calligraphy, Embroidery and Weaving. These decorative motifs and the exquisite workmanship can transform any object into a work of art.
At the same time, I wanted to show people my country in a very different light from what they were used to seeing on television and the news.
That’s how the first scarves were born.
Today NAROSIB's mission is to diversify the range of themed scarves inspired by as many cultures and nations as possible.
We used old symbols and motifs, as well as literature and traditional crafts as inspiration. Most prints are drawn by me and then machine printed in Italy.
A functional elegant piece for the stylish nomad
I used to travel a lot for work and I found the scarf was a very functional but elegant element that could add more personality and spirit to my staid office wear clothes. Plus working in a very male environment I still wanted to hold on to my feminine side and to show my rich multicultural background. It’s how people remember you!
The name Narosib means “Pomegranate and apple”. It originates from Persian poetry.
Pomegranate “Nar” and apple “Sib” are the two symbolic fruits repeatedly occurring in ancient middle eastern literature and architecture.
They symbolize passion and have been sources of inspiration for artists, poets, writers and architects through centuries.
Narosib Logo symbolizes the two symbolic fruits: apple and pomegranate
Narosib’s collection of scarves and shawls consists of high-quality timeless luxuries sourced ethically and sustainably. All items are manufactured with natural materials such as silk,wool,cashmere and modal in northern Italy, a region famous for its heritage of fine-quality textile.
Additionally, we provide a line of contemporary fashion jewellery by partners who share the same vision and inspirations as us. Our products have been featured in Tatler and Brides magazine.Click here to learn more about our latest collaborations with the press.